How do you give a product like house paint a sophisticated edge and sex appeal so it stands out from the competitors and gets people interested in learning more about the brand?
Our campaign, True To Hue, is a complete brand redesign for one of the largest commercial paint manufacturers in the world spanning broadcast, print and digital.
Our creative strategy was simple: highlight where color lives within everyday scenarios, ensure human emotion guides the creative, and connect these scenarios with specific paint colors.
For online video we created imaginative vignettes, which we call Color Stories, that gave a unique perspective to each paint name.
Print / Online
Working on a tight budget, we worked with various photographers to capture Color Stories that could be used in print and online. Each image was color corrected to match the corresponding Behr paint.
We designed a Tumblr page for Behr, which housed all our creative content.