How do you give a product like house paint a sophisticated edge and sex appeal so it stands out from the competitors and gets people interested in learning more about the brand?
Our campaign, True To Hue, is a complete brand redesign for one of the largest commercial paint manufacturers in the world spanning broadcast, print and digital.
Our creative strategy was simple: highlight where color lives within everyday scenarios, ensure human emotion guides the creative, and connect these scenarios with specific paint colors.
For online video we created imaginative vignettes, which we call Color Stories, that gave a unique perspective to each paint name.
Print / Online
Working on a tight budget, we worked with photographers and UGC to capture Color Stories that could be used in print and online.
Our microsite was designed to support UGC, encourage people to share their stories, as well as learn about the products and find stores near them.
Customers had the opportunity to get creative with the Behr brand by creating their own Color Stories and having them hosted on the brands site.
These color stories acted as simple ways for people to connect their own lifestyle choices with colors from the brand.
Clicking on a Story allows one to see the beautiful results they were able to achieve with the Behr product.
The results of each UGC project were shown in as much detail as the customer wanted share.
Customers were encouraged to share new projects with the simple click of a button.
Simple design allowed for customers to explore color options and be linked for purchased directly to the store nearest them.
By clicking on your state of residence a list of all Behr stores make it easy to find the location nearest you.
Complete design responsiveness