Broadcast

How do you give a product like house paint a sophisticated edge and sex appeal so it stands out from the competitors and gets people interested in learning more about the brand?

Our campaign, True To Hue, is a complete brand redesign for one of the largest commercial paint manufacturers in the world spanning broadcast, print and digital.  

Our creative strategy was simple: highlight where color lives within everyday scenarios, ensure human emotion guides the creative, and connect these scenarios with specific paint colors.

Online Video

For online video we created imaginative vignettes, which we call Color Stories, that gave a unique perspective to each paint name. 

Print / Online

Print / Online

Working on a tight budget, we worked with photographers and UGC to capture Color Stories that could be used in print and online. 

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Mircrosite design

Mircrosite design

Our microsite was designed to support UGC, encourage people to share their stories, as well as learn about the products and find stores near them.

Landing page

Microsite

Microsite

Customers had the opportunity to get creative with the Behr brand by creating their own Color Stories and having them hosted on the brands site. 

These color stories acted as simple ways for people to connect their own lifestyle choices with colors from the brand. 

Clicking on a Story allows one to see the beautiful results they were able to achieve with the Behr product.

Microsite

Microsite

The results of each UGC project were shown in as much detail as the customer wanted share.

Microsite

Microsite

Customers were encouraged to share new projects with the simple click of a button. 

 

Microsite

Microsite

Simple design allowed for customers to explore color options and be linked for purchased directly to the store nearest them.

Microsite

Microsite

By clicking on your state of residence a list of all Behr stores make it easy to find the location nearest you.

 Complete design responsiveness

Complete design responsiveness