Broadcast

Gap wanted to touch upon their denim heritage and long tradition as a brand supporting music and families. In broadcast we were challenged with the task of showing how casual denim equates to authenticity and family heritage. Dahni Harrison and Alexa Joel Ray chose a song from their parents music archive and create a rendition through their own lens.

Two broadcast spots with the legendary Danny Clinch.

Print with Inez and Vinoodh.

 

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