For our holiday campaign Gap was seeking a brand statement that pushed against the hype of commerce. Our idea was to help the brand standout by saying less. Instead of directing our messaging towards purchasing products we turned to Gap’s rich history in collaborating with leading thinkers, artists, and peace makers and sought ways of funding their projects.
With photographer David Sims behind the lens, we set out to create captivating imagery for a campaign that positioned love over commerce.
Giving Love Through Arts Education
We teamed up with Tony Bennett and his music foundation, Exploring The Art, to continue the social message of the overall campaign.