Pepsico was coming out with a new brand of water and invited us to compete for the account. The company asked us to stay away from the tropes that are characteristic of the water category and instead find an audience amongst the fashion conscious water drinker. Elevated design, wit, and a tinge of humor were our guiding posts as we moved forward in developing what the brand could look like.
Here are three directions we came back with.
Seek QUA is a creative exploration that pokes fun at balance while looking good at the same time.
Qua is the first water to bring balance through hydration and elevated style.
Designed to Sync
Designed to SYNC is a creative exploration for magazine spreads that emphasize the superior design of the bottle.
Water With Something To Say
Water With Something To Say gives Qua a voice with bite, humor, and lots of irreverence for the jargon most water brands put out into the world.