Navigational Drift

Navigational Drift

VICE magazine approached me to concept a design for an article that looked at “Navigational Drift” in the digital age amongst Millennials. Navigational Drift is what they defined as a new form of orientation where large companies pave online roadways while Millennials take direction and meander from one App to the next.

A bit of irony was added to the illustration by applying analogue tactics to a digital subject.

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